My Lists, Accolades & Musings
My Art-Media Mt. Rushmore
- Eugene O'Neill (Playwright)
- Edward Hopper (Realist)
- Wes Anderson (Film)
- America Magazine (Editorial)
- WFUV (Radio)
- 30 for 30 (Sports)
- Mark Knopfler (Songwriter/Guitarist)
- Bob Marley (Activist-Rebel Music)
- The Clash (The Band I've Listened to the Longest)
- John Prine (Poet-Singer-Songwriter)
Brands I Love Lately
- Learnie: Community Microlearning
- Patagonia
- Hill Street Boxing (Riverhead, NY)
- Impact Growth Partners
- Sparkling Pointe Vineyards & Winery
- Subaru
- Brooklyn Brewery
- SwiMP3
- Chartreuse
- 8 Hands Farm
- FitVine Wine
- Levi's
- Lego
Partners I Admire & Appreciate
- Aldo Ivan Bello (Director/Community Developer)
- Chas Mastin (Innovator)
- Tamara Kowal (Art/Creative)
- Brian Sampson (Tech & Extreme Sport Adventurer)
- Eugene Leychenko (Disrupter)
- Andrew Fried (D2C Genius)
- Michael Eric Hurtig (Futurist Filmmaker)
- Greg Hemmings (Making Impact with Moving Pictures)
- Tim Almeida (Musician Turned Dog Trainer Turned Filmmaker)
- Grant Keelan (Inspiring Boxing Instructor to my Son)
Orgs Making a Big Difference
- B Lab
- Cristo Rey Network
- Americans for Immigrant Justice
- Center for Coastal Studies
- Atlantic White Shark Conservancy
- Common Ground Community Solutions
- National Democratic Redistricting Committee
- International Fund for Animal Welfare
- Family Legacy
- Peconic Community School (video I was happy to be a part of)
Interesting Factoids
Did you know that a Deloitte study released on human capital trends found that 77% of more than 11,000 business leaders rated “citizenship and social impact” as critical or important.
That's what there are now currently over 7,000 Certified B Corporations in more than 80 countries and over 150 industries transforming the global economy to benefit all people, communities, and the planet.
Head to the B Lab homepage to see the latest statistics about the B Corp Movement to which I am a proud member. Let's use business as a force for good!
Sharks (and other Marine life)
If it weren't for such exhilirating Great White Shark sighting and tagging numbers in and around the Cape these days, I would mention my love and devotion to the endangered North Atlantic Right Whale and to the 25,000 seals teasing the Atlantic Whites to our shores.
If you don't already know the most fulfilled professional I've ever met, Dr. Greg Skomal, get to know the good shark doctor!
What's Up?
The Burst!
Some micro fun with micro video for our Microlearning platform:
https://www.youtube.com/@MyLearnie/playlists
Check it out and subscribe!
The Impact of Learnie: Community Microlearning
Learnie® Named a 2024 REAL LEADERS®️ Top Impact Company
https://www.issuewire.com/learnie-named-a-2024-real-leaders-top-impact-company-1788284528389343
An Inspiring Social Impact Project
----Park City, UTY
I'm really proud to be part of this group of creatives and dog enthusiasts! If you're looking for an inspiring project to get behind --- look no further than "Dog Spelled Backwards" --- the life mission of Tim Almeida:
Caring Is New?
----Baiting Hollow, NY
Over 20 years in the brand marketing business, I’ve evolved from a creative mind into an evidence-based marketer, with a consistent knack for innovation. In the early days of running my creative firm during Internet 1.0, we were retained in nearly every case, to “do something new.” With this challenge, we pushed the limits on new technologies, channels and fresh creative angles. The results were mixed. No doubt, those early growth strategies worked but unquestionably set the stage for a jaded, martech exhausted millennial marketplace. Imagine the ennui resulting from being pummeled by digital marketing your entire life. I get it. But, there's some really good news.
What's "new" today for brands is significantly better for the world. As a result of the digital beating millennials took as well as the Financial Crash of 2008, this same marketplace actually cares as much about the community as a BOGO. Imagine that a brand's stance on social issues is as much a deciding factor for purchase as the product's attributes, according to recent studies.
When I was growing up, all we asked of Coca-Cola was 'a smile.' Have a Coke and a Smile:) Today, the market asks Coke to clean the ocean of plastic and to purify the water in developing nations. And the brands are listening. They understand this is not marketing. This social impact movement is very much centered around their license to operate in the future. Period.
The Mad Man marketing matras still hold water: What’s the pain you are solving for? The "new" today is simply solving for pains beyond the single bottom line of the corporation. It's the bigger pain that we all feel and are trying to solve.
----New York, NY
Martech does makes me happy. After a recent super activation with the fine folks from The 88, Johannes Leonardo and Adidas, launching a Text-to-Buy chatbot for limited release Alexander Wang Season Two apparel, I realized that the singularity in marketing technology is finally here: data-driven, targeted, engaging and fun!
Check out some press:
https://www.thecut.com/2017/08/adidas-alexander-wang-season-2-cycling.html
https://www.instagram.com/p/BXVL8cuA8pt/?taken-by=alexanderwangny
http://www.vogue.com/article/alexander-wang-for-adidas-season-two
Whether it be ai-based chat and voice bots, AR/VR shopping & viewing, or any number of social innovations, brands and mission-based orgs can literally have it all with trusted, proven, agile strategy and technology partners.
