Marketing Mantras
Be Different.
Be Exhilarating.
Be Exhilarating.
How much longer do we have on this planet to deliver the same old, same old creative?
The titillation of creative is a hallmark of my career. There is little I love more than working with colleagues to blow minds with a new branded experience.
If you think you shouldn't go there...go there anyway...
Be Exhilarating.
Be Exhilarating.
Be Exhilarating.
Get your audiences engaged and into the swing of new experiences!
How do we motivate behavior change in our customers?
By ensuring there's something personalized to everyone across all channels...from e-comm to app to social to AI and now back to meaningful IRL experiential marketing.
Be Attributable.
Be Exhilarating.
Be Attributable.
Show your math people! It's critical for brands to understand the wheres and hows of their funnel. Luckily, all of the tools are available now, and there's little left to guess or gut.
I once heard a data scientist say, "Data is like a bathing suit, it shows a lot but not all the best parts. That's often attributed to the genius of a message, campaign, or groundbreaking product."